Nashville Shakespeare Festival Branding
Client WorkThe Nashville Shakespeare Festival is a closely held performing arts company, with a highly attended Shakespeare in the Park series during summer. Their original logo had a tremendous amount of brand recognition, but was dated and difficult to reproduce.
Keeping the bard’s sunglasses was a nod to the history of the brand, as well as the royal blue. A linocut-esque mark treatment and a historic typeface help to highlight the time period.