Vertech Rebrand


Client WorkAs a member of Vertech’s small marketing team, I helped lead a two-year effort from 2022 to 2023 to redefine and document the company’s brand through cross-department interviews and exhaustive market research.

When the strategy was set, I was entrusted with the task of refreshing the visual identity and writing a detailed brand guide. The redesign was extensive, covering new hero icons, stationery, PowerPoint templates, case study and proposal template, website redesign, illustrations, social media graphics, and more. I also created dozens of design assets in accessible software so the brand could be democratized throughout the company.