Vertech Rebranding

an extensive refresh for an industrial tech company

In 2022-23, the internal marketing team at Vertech executed a two-year long process of discovering, documenting, and updating Vertech’s brand. This was done with full cross-departmental interviews and support, and exhaustive research.

Once the brand strategy was finalized, the design team took the strategy and worked a full refresh for the visual identity, along with extensive documentation in the brand guide.

We also set up dozens of Canva assets, so that the Vertech brand could be democratized throughout the company.